You see it all the time, my parents did it to me, I’ve done it to my kids, before it occurred to me that as a practice it conflicts with everything we teach them about consent and respecting boundaries. Your body is your body, except when I tell you to give great aunt Alma a hug and kiss goodbye. Kid braces for the horror of a yucky, non-consensual and mandatory PDA. I think parents do it out of respect for old relatives, who would hug great aunt Alma if they didn’t have to? But that doesn’t make it less wrong, so I coined the term ‘hug-rape’.
And when I’m the designated old person hug recipient and the latent hug-rape victim looks less than enthused, I opt out, discussion over; kid is off the hook… I hope I’m less yucky than Alma, but regardless, if the kid can’t withhold consent without fear of reprisal… imho, hug-rape.
(I’m aware that most women think it’s an offensive and disproportionate term, if anyone ever suggests a term that’s half as descriptive… I will feel a little guilty but will likely continue to use it… I wish I could express an honest commitment to use the new term.)